Veolia Romania: Romania unfolds

Utilities company Veolia launched a Romanian docuseries to shift the perception of sustainability and educate local communities on the subject of sustainable action.

Assignment

The VEOLIA company is a world leader in the management of natural resources, committed to championing ecological transformation through sustained action and consumer education. However, at a local level, VEOLIA Romania had yet to establish itself in this capacity.

The task was to develop a national campaign that would establish VEOLIA as a key educator of local authorities and citizens on the matter of sustainable action in local communities.

Challenge

Despite several branded attempts at unpacking the concept of sustainability for the broader audience, many Romanians still see it as...

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