Campaign details
Brand: Lay'sBrand owner: Pepsico, Inc.Lead agency: Wunderman ThompsonContributing agencies: Mindshare, Edelman, Kantar, VMLY&RMarket: IndiaSector: Savoury snacks, potato chipsMedia channels: Events & experiential, Merchandise & free gifts, Packaging & design, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
The brand purpose of Lay's, the market leader in the potato chips category in India, is to fill the world with joy – for everyone. But how do you do that in a year ravaged by an unprecedented pandemic when everyone...