Campaign details
Brand: Dell Brand owner: Dell Entrant company: DellIdea creation: VMLY&R New York Market: United Kingdom Sector: PCs, computing Media channels: Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
This is a story about an innovation that helped to create hope in the face of a terminal illness. But more than that, it’s a tale of a brand that believes actions speak louder than words. This is a lesson in why, when it comes to purpose, creating empathetic experiences makes...