Campaign details
Brand: Absolut VodkaBrand owner: Pernod Ricard USALead agency: Pernod Ricard USAContributing agencies: BBH Singapore, Weber Shandwick, 360iMarket: North America (general region)Sector: Spirits & liquorsMedia channels: Merchandise & free gifts, Mobile & apps, Newspapers, Online display, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In a US vodka market growing steadily at a rate of 1.4%1per annum, Absolut had been experiencing six years of year-on-year market share and volume decline. This was driven by...