Campaign details
Brand: ŠKODABrand owner: ŠKODALead agency: RE-MIND PHDContributing agency: RosaparkMarket: FranceIndustries: Automakers & marquesMedia channels: Email marketing, Integrated, Mobile & apps, Online display, Online video, Programmatic display, Public relations, Social media, Television, Video on demand, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
While ŠKODA was an internationally successful automotive brand, in France its image and business had failed to take off. Brand perception was often erroneous and ŠKODA had more to offer than people imagined. Part of the Volkswagen Group, ŠKODA...