Brand in action: Why digital in India will be a key bet for DS Group in 2024

Biprorshee Das

The DS Group (Dharampal Satyapal Group) is a multi-business corporation and among the leading FMCG conglomerates in India, with popular brands including Catch Foods, Pulse, Pass Pass and Rajnigandha in its portfolio.

This article is part of a Spotlight series on India's path to global influence. Read more

WARC: Looking back at 2023, how do you think the year panned out for DS Group?

Rajeev Jain: In 2023, the DS Group stands at the forefront of dynamic and strategic growth, marking significant milestones in its diverse business segments. The market landscape has been notably positive, witnessing substantial growth across the spectrum of brands associated with the group. A key driver of this success has been the trust in the group's offerings, emphasising the appreciation for quality products.  

The shift...

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