Rethinking B2B marketing
This article is part of a series of articles from the WARC Guide to rethinking B2B marketing. Read more.
The last year has seen a seismic shift in the adoption of B2B e-commerce across every sector. Analysis shows that B2B e-commerce revenues have increased by approximately 20% since the onset of Covid-19, and could well exceed that by the end of 2021.1
This surge in growth has been accelerated by changing customer behaviour thanks to lockdowns during the Covid pandemic. Ninety-six percent of B2B companies are now selling remotely, leading to customers citing a...