This article is part of the February 2024 Spotlight US series, ‘How brands can prepare for a contentious political year’. Read more
In November 2024, the US election promises to be a battleground – not just for candidates, but for the very fabric of the media landscape. It’s fair to say that we're standing on the precipice of a seismic shift in the way that agencies and brands will grapple with media and marketing decision-making in the United States.
Consider this: though estimates vary, projections from our sister unit, MAGNA, suggest a staggering $10 billion surge in election media...