Rethinking B2B marketing
This article is part of a series of articles from the WARC Guide to rethinking B2B marketing. Read more.
Account-based marketing (ABM) has become increasingly popular in the B2B space, but I believe there should be a simultaneous lift between ABM and industry media (trade press). Activating ABM at a speed that will not oversaturate the marketplace or lose prospects and a strategy identifying new industries and qualified, verified audiences has gained considerable interest among advertisers.
This combined strategy can help B2B marketers in the following ways:
- Automatically update and verify current list...