CMO Conversations: General Mills’ Doug Martin on brand-building, fandoms and AI

Anna Hamill and Doug Martin

In this episode of the WARC Podcast, the first of a four-part series interviewing CMOs, WARC’s Anna Hamill talks with Doug Martin, Chief Brand and Disruptive Growth Officer at General Mills.

Where to listen

Timestamps

01:29 – Key contributors to General Mills’ continued success.02:17 – Learnings from recent years.05:31 – New product innovation success.10:49 – New opportunities in media.12:37 – Marketing’s role in the growth potential of General Mills’ brands?14:00 – Social trends and virality.16:08 – A discussion on the role of AI at General Mills.22:40 – Unusual brand activations.25:15 – Talent acquisition and internal ways of working.31:20 – Biggest challenge and opportunity facing marketers in the next 12...

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