Campaign details
Brand: UberBrand owner: UberAgency: FP7 McCann DubaiCountry: Jordan, United Arab EmiratesIndustries: Rail, coach, boat & car rentalMedia channels: Competitions & contests, Content marketing, Email marketing, Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
At a time when there is much debate about whether data is killing creativity, we proved the opposite, showing how data-driven insights can fuel more effective, more impactful, and more 'human' creativity.
Data provides a raw, uninhibited form...