Johanniter: Anti look – the life-saving QR design

Johanniter-Unfall-Hilfe, one of Germany's largest rescue organisations, developed a project that aims to discourage gawking at accident scenes by evoking a sense of shame through a camouflaged QR code.

Campaign details

Title: Anti Look – The Life-Saving QR DesignBrand: JohanniterProduct: Anti-Gawking CampaignIdea: Scholz & FriendsCountry: Germany

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsGERMANYNon-specificAdults (26-55)MiddleProduction budget 70.000 € (36 ambulances with anti-look design) 8.300 € (video for social media) 500 € (Photo Material for Media & PR) Media budget 3.150 € Agency costs 58 project days

Cultural context

Compared to other countries, including those in Europe, we Germans are...

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