Campaign details
Title: WikitruthBrand: Ukrainian WitnessProduct: Fact-based platform that documents the war in Ukraine Idea: Publicis Groupe BeneluxCountry: Netherlands
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
editing wikipedia editorial | Wikipedia | 07/03/2022 | 31/12/2023 | 50 | Europe |
Relevance for Creative Strategy
Right after the invasion of Ukraine, a question arose at 'Ukrainian Witness': how they could use their expertise to support Ukraine? How to get the truth into Russia since Russians were kept completely ignorant of the severity of the devastation of the war?
One...