ECI Media Management: Media inflation report Q1 2024

ECI

A Q1 2024 update of ECI Media Management's Media Inflation Report provides media inflation forecasts for the year ahead, globally and regionally, and explores the economic context behind those predictions.
  • The global economy continues to teeter between recovery and recession, with glimmers of light – notably the US – neutralised by struggles in major economies such as Germany, the UK and Japan.
  • This ongoing uncertainty, coupled with higher-than-desirable inflation in many countries, is leading to caution among both consumers and investors.
  • ECI Media Management forecasts that n 2024, overall global media inflation will be at 3.1%, slightly lower than in 2023 and significantly lower than in 2022.
  • All media types are forecast to see some level of inflation at a global level, although there are variations at a regional...

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