Platform Insights: Snapchat

Provides an overview of the key datapoints that advertisers need to know about Snapchat, spanning investment, consumption and performance insights.
  • Snapchat's ad growth was 5% year on year in the last quarter of 2023, a more modest level than the double-digit highs achieved by the likes of Amazon, Meta, and Spotify.
  • The company will see +13.7% year-on-year ad growth this year, compared to a 0.1% increase in 2023; APAC marketers have a higher intention to invest in the platform.
  • The ‘close circle effect’ makes Snapchat users more likely to see creators as friends, discuss their purchase decisions with family and friends, as well as engage with brand-funded content through AR.
  • The average ROAS on Snapchat reportedly achieved triple-digit growth last...

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