Campaign details
Brand: MastercardBrand owner: MastercardLead agency: FP7 McCann DubaiContributing agencies: Carat Dubai, Digitas LBI DubaiMarket: United Arab EmiratesSector: Credit cards & loansMedia channels: Email marketing, Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Sales promotion, Search marketing, Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Challenge and approach
In a rapidly growing e-commerce market in the UAE, during the biggest holiday shopping season, with competing brands owning...