Audio: Prospering in the ever-present medium
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Need to know
- Much radio consumption takes place away from the living room, while consumers are engaged in a wide range of tasks
- While the value of editorial context has been explored in some detail, less attention has been paid to the effect of ‘consumer context’ – namely speaking to people are relevant moments
- Radiocentre, the UK’s commercial radio body, partnered with research company Neuro-Insight to discover what happens in participants’ minds while engaging...