Campaign Purpose
Gasco, a Chilean gas company has an order application: Gasconnect, which assigns you to the nearest delivery vehicle.
Urgent deliveries make up 90% of the orders, which is due to gas running out or drops in temperature. We had to take advantage of these peaks on lower temperature days to avoid overloading the delivery system and delaying deliveries.
Our strategy was based on data intelligence and automation through an Inbound Marketing platform. We analyzed the temperatures of 2017 versus peak sales, by identifying how lower degrees triggered order increases. With that we understood consumer behavior, to generate rules...