Shifting the conversation from advertising to marketing

Tammy Ammon

The upheaval of the pandemic has accelerated digital marketing, increasing the volume of digital customer interactions to a level not expected for at least another three years.

Marketing is about connecting brands with people, but in the marketing headlines of the past 12 months, people are nowhere to be found. Rather, news feeds are filled with gloom and doom about a rapidly evolving marketing and advertising ecosystem that everyone can agree is changing, but no one can define exactly how.

But marketers need not dissolve into a puddle of tears in response to fervid change. Given that modern marketinghas been around for about 150 years, there's no reason to think that it won't survive what is shaping up to be a monumental shift in the...

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