Executive Summary
Arçelik is Turkey's leading brand of home appliances and technologies. After being voted Turkey's favourite brand nine years in a rowi, the brand was intent on evolving its customer experience and future-proofing its stores.
Following a previously successful retail design partnership, FITCH was selected to design the İstinye Park flagship store and elevate it from product retailing into an 'Experience Centre'. The brand wanted to be the first Turkish retailer to create a category-disrupting, omnichannel store design; revolving around digital hero retail attractions such as VR gaming experiences and interactive touchpoints.
FITCH's design of The Arçelik Experience Centre...