GWI Coronavirus research – Series 5: Consumer spending

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.
  • The research explores how consumers’ shopping habits have changed during the outbreak of coronavirus, what types of goods they are purchasing more or less of, what purchases they are delaying, how secure they feel within their own financial situation, and what sorts of expectations they have of retailers at this time of crisis.
  • 49% in the US and UK have increased their spending on their grocery shop since the outbreak, though 20% have spent less and 31% are paying about the same.
  • Personal and household cleaning products are the purchases with the biggest increase, though this is skewed by the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands