Why it matters
What began as a health crisis is now also a full-blown global economic catastrophe. Can consumers afford any optimism in these grim times? To chart out a recovery plan as well as to merely tide over, marketers must closely follow the consumer sentiment and react accordingly.
Takeaways
- Moving towards value, being more health-conscious than ever and ditching brand loyalty are the new normal.
- A rapid shift towards everything digital is being noticed among consumers.
- Groceries and home entertainment remain areas that are seeing increased expenditure while dining out and travel are among the categories where the...