Why it matters
Brands are looking closely are how consumer consumption patterns and behaviours have changed during the pandemic. As more markets eventually enter the recovery phase, they will need to plan and prepare for new consumption patterns that will redefine the retail sector moving forward.
Takeaways
- Long-life essential categories, such as laundry detergent and noodles, are set to return to pre-COVID-19 levels, while non-essential categories – such as personal care are set for a slower recovery.
- Identify the new essentials that matter to consumers, as your categories could increasingly be playing in this space.
- Ensuring stock availability both offline...