Why it matters
Business as usual has paused, for influencers as much as for brands, but certain indications from markets more advanced in the COVID-19 situation show how important they can be to a brand’s response as consumers seek help in strange times.
Takeaways
- Social media influencers, like many online content creators such as publishers, are seeing more traffic from home-bound audiences looking to navigate the crisis.
- Remember that influencers are businesses themselves: the pulse of their audience is important to them and is an important part of the service – they are not just a colouring-in desk.
- Refrain from...