Beauty disruptor series: Innovation in Americas

Explores the framework for disruption in the context of emerging beauty and personal care brands in the Americas.
  • Leading global players are increasingly under threat from fast-growing insurgent and local brands that will offer greater consumer-centricity, with a deeper understanding of what local consumers really want.
  • Different evolution stages separate North and Latin America when it comes to disruption as North America is seeing a surge in smaller brands, whereas in South America the bigger brands continue to reign.
  • Natural formulations and sustainability issues reinforce the presence of smaller brands in North America, newcomers face a challenging scenario in Latin America....

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