What is organic search?
Organic search refers to unpaid search results, for which results are returned based on relevancy to search queries made by users and ranked based on a number of different factors determined by search engines.
According to research by Brightedge, organic search traffic to website compared with other channels has risen from 51% to 53% in the last five years, which indicates it is more important than ever to have a solid organic search strategy.
This article will explain how organic search works, give practical optimisation tips that you can apply to your brand strategy,...