Campaign details
Brand: Birds Eye, Findus & IgloBrand owner: Nomad FoodsEntrant company: Zenith, LondonMarket: EuropeSector: Convenience, readymadeMedia channels: Content marketing, Online display, Online video, Public relations, Search marketing, Websites & micrositesBudget: 1 - 3 million
Executive summary
Nomad foods is Europe's leading frozen food company and one of the largest in the world. However, despite starting in a position of strength, continued sales success was under threat from negative consumer perceptions of frozen food.
Typically brands in the category would seek to combat these perceptions through heavy...