Campaign details
Advertiser: Brewery MoravaBrand: Brewery MoravaAgency: Leemon Concept, s. r. o.Country: Czech Republic
Background
The microbrewery Morava was struggling with its identity. Although it had been brewing beer for 6 years, it was unable to raise the awareness of the locals. According to a public opinion poll, only 12% of the inhabitants of Frýdek-Místek were familiar with the products. Nearly 2/3 of respondents had no idea about the existence of the brewery. Women showed noticeably less knowledge of the brewery.
Beer is a modern beverage and it is no longer just for...