Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact
Marketing challenge
To expand presence within a fast-growing category and unleash bubly's playful personality on the world's biggest stage to become the most memorable name in sparkling water.
Methodology
Consumer interviews, social listening, quantitative/qualitative message testing and Google search/trend analysis.
Insight
Millennials dealing with adulting want an everyday sparkling water brand that felt as fun, colorful, and playful as soda.
Creative
For its 2019 Super Bowl debut, everything bubly did was with a laser focus on breaking up the mundane and getting consumers to simply 'crack a...