The coronavirus outbreak has pushed online consumption in Southeast Asia to above four hours a day, according to data from Google, Temasek and Bain & Company.
While online audiences spent around three and a half hours online per day before COVID-19, this rose by more than an hour during the outbreak to reach 4:42 (hours:minutes). Even though consumption fell after the initial lockdown period, it remains above the pre-COVID level.
The coronavirus outbreak also accelerated existing digital trends in the region – countries with higher levels of online activity before the outbreak saw the largest increase.
For example,...