Women’s health start-up Elvie currently specialises in the needs of women around post-pregnancy, but its ambitions are far larger than that. The company, now in a more advanced scale-up rather than a start-up phase, is focused on expanding its product portfolio and reach to cater to women’s health at every stage of life.
First, what it does: Elvie takes the view that most of the technology for women’s bodies was designed in the relative “dark ages”, as it notes on its website. “Women shouldn’t have to make do with shoddy design or pink spin-offs when there are self-driving cars in...