From selling to serving: GSK Consumer Healthcare refocuses on what matters

Brian Carruthers

After twelve months of pandemic and lockdowns, brands are taking stock of the past year and making decisions on where to go next.

Twelve months on from the first lockdowns in the west, brands and media are taking stock of the past year and making decisions on where to go next. Looking back, Tamara Rogers, global CMO at GSK Consumer Healthcare, recalls how the first round of ads during lockdown sought to avoid being tone deaf and to portray hope for the future.

“I think as an industry we probably overdid that for a bit,” she told MRS Impact(March 2021). But it was an understandable approach and there were no guidelines available on when to stop. In other areas, however, there...

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