Why it matters
Amid the understandable concerns around the health of people and the economy, the needs of children have tended to come further down the list – but this lockdown period will be a formative experience for this generation that brands will need to appreciate both now and in the future.
Takeaways
- Most children in the UK and US are more bored than worried during the pandemic. Brands should look for ways to alleviate that boredom.
- Media consumption is changing as children shift from “traditional” video apps like FaceTime to newer ones like Houseparty; connecting via gaming sites...