Fiat 500: The motherhood feat
Malcolm WhiteKrow
Summary
This story has it all.
Sex. Well, the consequences of it
Drugs. Ok, more likely to be Calpol.
And controversy. Was the idea of 'The Motherhood feat. 500L' a rip-off of Toyota USs' 'Swagger Waggon'?
We'll exclusively reveal the truth here for the first time.
Planning had the idea of telling the truth about the lives of those that we hoped would be interested in the Fiat 500L. We used heavy academic theory not to show-off but to give us the confidence that what we were hearing in focus groups should...