Campaign details
Brand: GarnierBrand owner: L'OréalEntrant company: M&C Saatchi Indonesia, JakartaIdea creation: M&C Saatchi JakartaMarket: IndonesiaSector: Skin care, sun protectionMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
As interest in sustainability grew in Indonesia, beauty brand Garnier wanted to nudge its consumer to adopt recycling, by downloading the eRecycle app, setting a goal of 10000 downloads that would lead to the collection of at least 400 kilograms of plastic waste. By...