Giorgio Armani: Acqua for life

Giorgio Armani, an Italian fashion label, revived its flagging global water poverty campaign by inviting bloggers to experience living on a limited amount of water.

Campaign details

Advertiser: Giorgio ArmaniAgency: SalterbaxterMSL

The Water Issue

800 million people live in water poverty, meaning they don't have safe or reliable access to clean water. Over five years, Acqua for life provided 530m litres of water to:

80 communities

7 countries

3 continents 

Acqua For Life believe everyone should have access to the water they need.

Between 2010 and 2014, the Giorgio Armani Acqua for Life campaign has supported the Green Cross international's efforts to promote access to clean water.

The project provides communities with sustainable sources of drinking water, rainwater harvesting systems, wells...

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