Campaign details
Award show: ROI FestivalAward category: Digital Creative IntegrationAward level: GoldBrand: GuerlainBrand owner: LVMHCampaign name: 'Stylish Guide To The Yanxi Palace'Agency:Max Communication Industry category: Cosmetics and personal productsRelease date: September 2018Budget: RMB 2-5 millionCountry: China
Background
Coinciding with the opening of popular Chinese period drama Story of Yanxi Palace (Chinese: 延禧攻略) in the summer of 2018 was the launch of Guerlain's new Rouge G de Guerlainlipstick range offering 15 case designs and 30 shades....