At this stage of the pandemic, truly international companies like the China-headquartered Huawei are finding an equilibrium. Experiences of one market inform the others and have delivered a rare practical advantage to the company, whose proximity to the Chinese state has drawn it into the crosshairs of US politics. For its consumer business, however, the way to stay above the fray is to focus on the technology.
Huawei’s consumer-facing business is young at just seven years old, compared to an enterprise business that has existed since the late 1980s. As WARC reported in October, one of the firm’s biggest challenges...