SuperValu: We Believe brand campaign
Agency: DDFH+B GroupClient: SuperValu
Introduction & Background
To borrow shamelessly from Sinek's influential thought model - 'Start with the Golden Circle'[1]- the beginning of this story starts with his wise words - people don't buy what you do, but why you do it.
This "why" doesn't mean simply making a profit, but is the "why" you get out of bed in the morning, and more importantly "why" people should care.
Sinek argues that inspired organisations and people who start with the "why" all think, act and communicate from the inside out.
Based...