Campaign details
Brand: IKEABrand owner: IKEAEntrant company: Wavemaker, New YorkMarket: United StatesSector: Furniture & furnishings retailMedia channels: Competitions & contests, Online video, Newspapers, Radio & audio, Virtual & augmented reality, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
IKEA needed to increase awareness as a brand committed to sustainability and one that helps the everyday consumer live sustainably, but consumers have a growing distrust of brands when it comes to sustainability marketing.
To do this effectively, we helped IKEA to show, not tell, how you...