Insurance Australia Group: NRMA Safety Hub

NRMA Insurance, an insurance company, turned the insurance model on its head in Australia by paying people to avoid disasters instead of paying people after they had one.

Summary

We were tasked to develop a loyalty program for the IAG portfolio of brands. When we brought together different departments at IAG from marketing, data analytics, claims, risk and actuarial analysts and customer services to delve into our key customer insights, it became clear that we had a bigger opportunity.

We used claims, weather and geographical data to identify the most costly and common claims and the geographic areas in which they occurred. Using this information, we targeted 'high risk' customers inviting them to Safety Hub - a purpose-led loyalty app.

It provided proactive safety advice relevant to them....

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