Campaign details
Brand: KFC AustraliaBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels: Gaming & in-game advertising, Outdoor, out-of-home, Social media, Sponsorship - sports, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
As part of KFC's sponsorship of the National Rugby League competition, we created KFC Viewer Verdict; a real-time, fan version of the video referee.
This case study shows how brands can take their sport sponsorships and evolve them to be...