Campaign details
Brand: Macmillan Cancer SupportAgency: AMVBBDO
Summary
This is story about helping a group of angels connect with their inner badass.
How - through a combination of insight and data - we took our client on a journey of self discovery, finding their confidence, and eventual rebirth.
And how by showing our clients a whole new side to themselves, we gave Macmillan Cancer Support a whole new creative energy that could drive more donations and help them support more people living with cancer, as well as pump up an entire organization of 28,000 people.
It's a...