Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agencies: ensemble worldwide, a division of IPG Mediabrands, InitiativeContributing agencies: GrowthOps, Kingdom DigitalMarket: MalaysiaIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Malaysians were internet crazy; they used it for everything – shopping, movies, groceries, even just driving from A to B. When news hit the internet-streets that 5G was on its way, Malaysians got excited. But with no...