Microsoft: Communication innovations for Microsoft Asia president Ahmed Mazhari

Microsoft Asia, a tech company, launched its campaign to strengthen the position of its new president, Ahmed Mazhari, and portray him as reliable, trustworthy and empathetic.

In February 2020, Ahmed Mazhari was appointed as President of Microsoft Asia. Ahmed took the helm of the Asia business when COVID-19 was at its peak and was wreaking havoc for governments, businesses and societies everywhere. He was also a newcomer to Microsoft and the tech industry in Asia in general. Hence, our top priority was to quickly establish his credibility and persona as the new leader of Microsoft Asia who would provide a steady steer for the company, its employees, customers and partners.

Our counsel was clear – at a time of great uncertainty amidst a global pandemic –...

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