Campaign details
Brand: CheetosAgency: OMDRegion: EMEA
Strategy
Objective
Cheetos and it's brand hero Chester character stands for 'liberate playful mischief' and owns the 'family fun' territory. Cheetos continuously invests on playful product initiatives that would fuel up its positioning. At our latest new product, Cheetos crisps were 'mustache' shaped. And we needed to make Cheetos Mustache, the new trend and fun at digital world.
Target Audience
Our target audience were families with kids, and young teens who were heavily engaged in social media and mobile world. We wanted to reach them at their most loved...