Campaign details
Brand: PanteneLead Agency: HudhudRegion: APAC
Strategy
Objective
For a long time, Pantene has been a pioneer in defining great hair for Indonesian women and became their favorite hair care product. This year, Pantene took it to the next level by launching a new packaging and upgraded ingredients of Pro-V and Rice Oil Essence to give you great hair from the inside.
But the challenge here is that all this time women define great hair only from a visual standpoint. That's why the decision for getting a shampoo comes down to how it will...