Campaign details
Brand: MobilyBrand owner: General Organisation for Social InsuranceEntrant company: MullenLowe MENA, DubaiPR: markettiers4dc, LondonMarket: GlobalSector: Telephone & internet servicesMedia channels: Online video, Public relations, Word of mouth, influencersBudget: No budget
Executive summary
More than 93% of kids play video games. And with the pandemic, children are spending more time in their rooms and, consequently, gaming. Uncoincidentally, reports of online sexual abuse are emerging with unprecedented frequency around the world, with some perpetrators grooming hundreds and even thousands of victims.
With this in mind,...