New ways of measuring success: Tracking the reach and engagement of a TV talent show through audio passive measurement

Ignacio Gómez, Ricardo Torres, Ignacio de la Iglesia and Pablo Pérez

The Spanish Broadcaster RTVE partnered with the video-sharing platform YouTube to broadcast the talent show Operacion Triunfo on two platforms, and subsequently tracked audience engagement via audio passive measurement.

Today's TV market is influenced by the need to distribute the content on different platforms, to reach all targets, offer additional content and reinforce the core content of linear TV. Our case is a good example, as it is about a piece of content produced by the Spanish Public Broadcaster RTVE, whose aim as a public service is to reach the highest number of citizens, offering them diverse and high quality content.

The talent show "Operation Triunfo" (OT) is a clear example of this new model of multi-platform distribution. RTVE partnered with YouTube in order to broadcast the content on...

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