Campaign details
Brand: Nexus International School (Singapore)Brand owner: Taylor's Education GroupLead agency: In-houseContributing agency: IPG MediabrandsMarket: SingaporeIndustries: Education, universitiesMedia channels: Outdoor, out-of-home, Programmatic displayBudget: Up to 500k
Executive summary
The Nexus International school in Singapore is a young, and relatively unknown, school in the international education sector. There are over 50 international schools competing exclusively to attract expat families, just 11% of the population. Nexus was relocating to its new campus on the other side of the city and needed to recruit new students for...